Johnnie Walker Ultra Exclusive Edition 700ml

Breaking Tradition. Redefining Lightness. Shaping the Future.

Johnnie Walker introduces Blue Label Ultra, a bold design innovation that challenges centuries of whisky-bottle tradition. Driven by a commitment to progress and sustainability, this groundbreaking release reimagines what luxury can be—lighter, more refined, and future-focused.

Inspired by the evolving world of modern luxury, where elegance is expressed through delicacy rather than weight, Johnnie Walker spent five years in collaboration with expert glassmakers to develop a radically lighter bottle without compromising strength, safety, or iconic presence.

The result:
A handblown teardrop glass bottle weighing just 180 grams—the lightest and strongest shape possible for premium glass. A masterpiece of form and function, it represents a new frontier for sustainable luxury spirits.

Design Innovation – Five Years of Experimentation

The Teardrop Shape

Engineered as the optimum balance of durability and minimal material use, the teardrop design is handblown using a metal mould, allowing precise experimentation with thickness, weight, and structural integrity. It reinterprets Johnnie Walker’s classic square silhouette into a modern expression of lightness and elegance.

Aluminium Lattice Stopper

The hollow, sculptural stopper adds sophistication while keeping weight to a minimum. When paired with the 180g bottle, the total comes to just 250 grams, significantly lighter than traditional whisky bottles.

Bamboo Holder & Protective Cradle

Presented in a custom bamboo frame, Blue Label Ultra blurs the line between art and engineering. Bamboo, chosen for its strength and sustainability, mirrors the philosophy behind the bottle—a balance of refinement and responsibility.

A One-Off Showcase for a Lighter Future

Johnnie Walker Blue Label Ultra is not a commercial release but a design experiment, created to push boundaries and demonstrate what is possible. It stands as a symbol of the brand’s dedication to crafting not only exceptional whisky, but a more sustainable future.

In an unprecedented move, Diageo is offering its patent for lightweight glass beverage containers royalty-free, inviting the entire industry to advance together toward lower-carbon luxury.

A Vision of Progress

Blue Label Ultra is more than a bottle—
It is a statement of innovation, sustainability, and artistry, marking a new chapter in the legacy of the world’s most iconic blended Scotch whisky.

A glimpse of what the future of luxury can be:
lighter, smarter, and boldly forward-thinking.